Speaker Notes: **90s - Scarcity & Geography:** - Content was created by a few centralized media companies (newspapers, TV channels) - Distribution was limited by your physical location - if you were in Spain, you had access to Spanish press and TV channels

Speaker Notes: **2000s - Digitization & Aggregation (Web 1.0):** - Same media companies, but now with global reach via the internet - Distribution shifted to web portals (Yahoo, Lycos, Terra) - no longer limited by geography - Users had some minimal ability to customize what content they wanted to see

Speaker Notes: **2010s - Democratization & Algorithms (Web 2.0):** - Anyone can now create and publish content (blogs, YouTube, social media) - Distribution controlled by social media platforms and search engines - These platforms build detailed profiles of users to serve "relevant" content

Speaker Notes: **2020s - Infinity & Curation:** - Content is now INFINITE - AI generates content, AI assists humans in creating content, bots proliferate - The key insight: CURATION becomes the critical skill - It's no longer enough to find a niche audience - You need to understand EACH INDIVIDUAL you want to reach - Value shifts from creating content to filtering/curating it - Hyper-personalization is the new competitive advantage